SleepCenter of the Rockies®
Launch Website

"Graphik took the SleepCenter brand and website above and beyond what we ever imagined, thinking out of the box and giving us solutions that increased our bottom line."
Dennis Himes, General Manager (SleepCenter of the Rockies)

Web Design Branding Interactive Advertising

About SleepCenter of the Rockies
The SleepCenter of the Rockies specializes in sleep diagnostics and treatment. Occupying 6,000 square feet in the Medical Center of the Rockies at Centerra, the SleepCenter is deemed a world-class comprehensive sleep disorder facility.

Web Design
	Graphik built a website that incorporated several helpful patient features - such as a self-referral sleep survey, a virtual tour of the facility and a pediatric sleep diary. Within six months, the SleepCenter reported that over 65% of all patients were coming from its website.
Current and potential patients find the SleepCenter website a good resource of sleep disorder information, and doctors are easily able to log on to the website to download forms, information sheets and other tools to help them in referring patients to the SleepCenter.

Branding
Starting with logo design and building all the marketing tools necessary to reach, secure, inform and retain both business-to-business and direct to consumer (patient), Graphik developed a brand that perfectly represented the SleepCenter's world class facility.

From the moon worked into the SleepCenter logo to the "Pillow" style business cards to the linen paper, every sleep-related detail was covered.

	Logo Design Click to view larger			Thank You Card Click to view larger
	Graphic Standards Click to view larger			Stationery System Click to view larger
	Sell Sheet Design/Copywriting Click to view larger

Interactive

	Sleep Survey Launch			Sleep Quiz: Getting Enough? Launch
	SleepCenter Facility Tour Launch			Sleep & Your Body Launch
	Dangerous Driving Video Launch Video

Advertising
Graphik researched publications in the Northern Colorado area and led a print/web marketing campaign during the time of the SleepCenter's initial opening in August of 2007. Efforts also included write-ups in Style Media Magazine and a medical press release in Health Central News.

	Pediatric Launch			Sleep Quiz: Getting Enough? Launch
	Stick-On Ad Campaign Launch			Sleep Shouldn't Be Hard to Do Launch

Publication List:

	Loveland Herald-Times			Style Media Magazine			Health Central News
	Google AdWords			Northern Colorado Business Report			Yellow Pages